Brands distance themselves from Lori Loughlin and daughter Olivia Jade


Brands distance themselves from Lori Loughlin and daughter Olivia Jade

“Fuller House” actress Lori Loughlin and her daughter Olivia Jade Giannulli, 19, have lost endorsements after they were exposed for being involved in a college admissions scam (read here).

So far, three companies have distanced themselves from actress Lori Loughlin and her daughter.

The Hallmark Channel severed ties with Loughlin on Thursday afternoon, saying in a statement to CNN:

We are saddened by the recent news surrounding the college admissions allegations. We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including Garage Sale Mysteries, an independent third party production.

Technology giant Hewlett Packard also removed an ad featuring Loughlin and daughter, Olivia Jade Giannulli, 19.

Brands distance themselves from Lori Loughlin and daughter Olivia Jade

The company said in a statement to CNN:

The company does not currently have a relationship with either of them.

The technology company said that it worked with Loughlin and her daughter in 2017 for a “one time product campaign.”

Also on Thursday, the cosmetic giant Sephora announced the company would be ending a makeup partnership with Loughlin’s daughter.

A statement released by the company said: 

After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately.

Olivia Jade is a social media influencer with more than 1.4 million followers on Instagram and 1.9 million subscribers on YouTube. A number of brands partnered with her due to her influence on social media.

Loughlin, her husband, designer Mossimo Giannulli, and fellow actress Felicity Huffman are among 50 individuals facing federal charges in what investigators dubbed “Operation Varsity Blues” – a scheme in which wealthy parents allegedly cheated to help their children get into prestigious universities (read here).

Her parents are charged with conspiracy to commit mail fraud and honest services mail fraud. They allegedly paid bribes totaling $500,000 in exchange for their two daughters to be designated as recruits to the USC crew team, though they did not participate in crew, according to court filings obtained by CNN.


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